A Walk in the Woods: Squash in New England

“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.” Henry David Thoreau

Hiking in New England during the US’s hottest summer since 1895 may not be everybody’s idea of a relaxing holiday. Whatever plans you might have had to explore the Great Outdoors tend to change daily, if not hourly, as the mercury rises, the forest shade beckons and a craving for the next ice-cold drink begins.

Well, that’s what it was like for me when I hiked the trails around Burlington, Vermont, where squash is still very much part of the varsity athletics scene. Not only that, one enterprising Burlington squash player had even built himself an outdoor court, with a slight gradient from front wall to back for drainage purposes.

The Appalachian Trail in New Hampshire

Things were much the same hiking the trails of Acadia, off the coast of Maine, where I came across a fellow traveller and hiker who just happened to play in Philadelphia’s squash leagues. I even experienced déjà vu on the Appalachian Trail in New Hampshire where a passing conversation with another hiker revealed yet another ex-college player and squash lover.

So, by the time I headed south towards Massachusetts, I already had a feeling that all I had to do to stay connected with squash was to keep travelling, hike trails and share stories with strangers. After all, I was wandering through a landscape which, over the years, has attracted travellers and hikers from all over the world. People who, just like me, wanted to go for a walk in the woods, whatever the temperature.

People drawn to the place where squash first took root in America.

The First American Squash Court

St Paul’s School, New Hampshire

The first squash court in America was built at St. Paul’s School in Concord, New Hampshire in 1884. Two years previously, the headmaster of St. Paul’s had seen the game played in Montreal and wrote an article about it for the school magazine. In the article he favoured squash over rackets, largely on the grounds of its lower costs. But, despite his enthusiasm, the soft ball used in the sport proved to be unsuitable for use on the unheated squash courts of New Hampshire with its cold winters. Because of this, a harder ball was developed which was more suited for use in colder temperatures and on narrower courts.

In 1924, the US hardball squash court was standardized at 18.5 feet wide with a 17 inch “tin” – the out-of-play strip of metal at the bottom of the front wall. This contrasted with the British (international) court which, four years later, was finally to be standardised at 21.5 ft. wide with a 19 inch “tin”.

But whatever progress was being made on both sides of the Atlantic in standardising squash balls and squash courts, there was one milestone in the development of squash which proved to be ‘no contest’. In 1904, twenty years after the appearance of America’s first squash court, the world’s first national squash association was formed.

It was American and was to pre-date its British equivalent by almost a quarter of a century.

Harvard Connections

From its beginnings in New Hampshire, squash began to spread further into the US through the private boys schools of New England. This initial phase of squash development is still reflected in the distribution of squash courts throughout the country, the majority still being located in private universities and athletic clubs. Today, there are over 1,000 facilities across the US which house squash courts including those at the Ivy League universities of Yale in Connecticut and Harvard in Massachusetts.

Concord Acton Squash Club, Massachusetts

Not surprisingly, I found that Harvard featured on the fixture list of the Concord Acton squash club which I visited, and played at, between walking excursions. Before my visit to the area, I’d already discovered that Concord itself boasts a remarkably rich literary history centred in the mid-nineteenth century. So it was as a lover of traveller’s tales that I took a particular interest one of the town’s most famous natives, the author and philosopher Henry David Thoreau.

Henry David Thoreau

Thoreau is best known for his book ‘Walden or Life in the Woods’, a reflection upon simple living in natural surroundings. Published in 1854, the book is part personal declaration of independence, part social experiment, and part manual for self reliance in what were then physically demanding times. Thoreau was also a follower of transcendentalism, a philosophical movement that developed in the 1830s and 1840s in the Eastern region of the US as a protest against the current state of culture and society and, in particular, against the state of intellectualism at Harvard University.

Thoreau himself was no great traveller or walker, but others in the local area shared and outlook on life which combined intellectualism with more physical pursuits.

Including sport.

Harvard Squash

By the time transcendentalism had run its course in the early 1850s, Harvard had begun to embrace another new movement, that of intercollegiate athletics. In 1852, the first intercollegiate sporting event, a rowing race between Harvard and Yale, took place on Lake Winnipesaukee, New Hampshire. Other sports were to follow, tennis making its debut in 1880 and, eventually, squash, arguably Harvard’s most successful sport of all, in 1922. The first-ever intercollegiate squash match, Harvard versus Yale, followed in February 1923.

Harry Cowles’ ‘The Art of Squash Racquets’

Harvard squash was to produce its own successful exponents including the legendary Harry Cowles who coached its men’s team for its first 16 seasons, leading it to five national titles and mentoring no less than 13 individual champions. Cowles’ book ‘The Art of Squash Racquets’ was published in 1935 and is still available if you look in the right places.

Over the years, many other notable figures were to emerge from Harvard’s squash community including one who would come to be recognised as one of the leading all-round athletes of the first half of the 20th century.

Someone who was to blaze the trail for women’s participation in sport in America.

The First Women’s Squash Champion

Eleonora R. Sears, nicknamed “Eleo,” was born in Boston in 1881. The great-great-granddaughter of the 3rd President of the US, Thomas Jefferson, Sears enjoyed all the benefits of an aristocratic upbringing. In her youth she was part of the social elite that vacationed each summer in Newport, Rhode Island, where she learned to play tennis and golf, rode horses, swam, and sailed.

In 1911, Sears began to play tennis competitively, when she and her friend Hazel Hotchkiss Wightman won the US women’s doubles championship. Over the next five years, Sears won four more doubles championships, scandalizing crowds each time with her rolled up shirt-sleeves.  In 1912, Sears nearly lost her membership to the Burlingame Country Club in Southern California, when she rode front-saddle into the all-men’s polo arena wearing pants.

But, despite receiving criticism for her unfeminine style of dress and her avid participation in athletics, Sears was unfailingly popular among the upper class circles of Boston and New York.  She was a frequent guest at the all-men’s Harvard Club, where she first learned to play squash in 1918.

Eleanora Sears in 1929

In 1928, she helped to found the US Women’s Squash Racquets Association. In the same year, at the age of 46, she not only became its first singles champion but the first women’s squash champion in history. In 1929, she convinced Harvard’s officials to open its squash courts to women. She later served as the USWSRA’s president and was captain of the US national women’s team.

Sears frequently topped New York’s “10-best dressed” list, and the Prince of Wales (later King Edward VIII) claimed her to be his favourite dance, squash, and tennis partner. She played and coached women’s squash into her 70s, and was also famous for her frequent marathon hikes, her favourite being from Providence, Rhode Island to Boston, a distance of 44 miles. She once walked the 73 miles from Newport to Boston in 17 hours and during her 1912 visit to California, walked the 109 miles from the Burlingame Country Club to the Hotel Del Monte in 41 hours.

Sears, nicknamed ‘The Universal Female Athlete’ died in 1968 at the age of 86.

So the next time you travel to the US, why not visit some of the places where squash is still very much part of the local culture? New England, perhaps, or maybe further south even as far as Atlanta, Georgia where the 2000-mile Appalachian Trail ends. And while you’re there, why not take a walk in the woods?

You never know what squash stories you might hear.

Acknowledgements

Thanks, as always, to Wikipedia for its entries on squash, Eleanora Sears, Concord Massachusetts, Henry David Thoreau, Harvard University and the Appalachian Trail.

Thanks also to Peggy Miller Franck for her article ‘The Mother of Title IX: Trailblazing Athlete Eleonora Sears’ in The Daily Beast.

And, finally, thanks to the Concord Acton Squash Club for allowing me to play in its Sunday morning ‘round robin’.

Mr Darcy’s Squash Match (à la Jane Austen)

It is a truth universally acknowledged, that a single man in possession of a broken heart, must be in want of sportive diversion.

It had been above three months since Darcy, having declared to her his most ardent affection and love, had suffered the reproofs of Miss Elizabeth Bennet. Even now, his remembrance of her words caused him inexpressible pain despite his feeling reasonable enough to allow their justice.

“You are mistaken, Mr. Darcy, if you suppose that the mode of your declaration affected me in any other way, than as it spared me the concern which I might have felt in refusing you, had you behaved in a more gentleman-like manner.  You could not have made me the offer of your hand in any possible way that would have tempted me to accept it.”

How those words had tortured him.

In his great disappointment and frustration, he had first determined to busy himself in attending to various business matters which had long required his attention. Now, he found himself  travelling in the North Country with a party including his sister, Georgiana, his friend Bingley, and Bingley’s sisters.

During their travels, Darcy had prevailed upon the good will of Mr. W——– of Pontefract to further instruct him in the sportive art of squash racquets, a pastime in which he had long excelled. He had likewise succeeded, to the great joy of his beloved sister, in securing the services of Miss D——, a lady similarly proficient in that art, to provide her with sportive instruction. Now, as the other ladies of the party expressed their desire to return to Pemberley, he greatly wished to participate in further sportive diversion and healthful recreation as he struggled with his feelings of rejection.

On the morning before his party’s intended departure, Darcy’s spirits were lifted by the receipt of a letter from his steward, Mr. M——, begging his immediate presence to attend an urgent matter relating to his estate. He at once reasoned that his early return would also  provide him with the opportunity of engaging in a game of squash racquets with his steward, a player of not insubstantial experience and skill. However, he determined not to educate his travelling companions as to his intentions of seeking further sportive diversion and, following breakfast, begged his leave of them and set forth on his journey.

His ride being uneventful and the weather clement, Darcy’s thoughts turned towards his  arrival at Pemberley. Notwithstanding the urgency of his journey, he anticipated with pleasure the time he would be able to spend in gentleman-like competition with Mr. M——  in the squash racquets hall adjacent to the stables. Yet, even so, he reflected with regret that his sister knew no other young ladies in the area with whom she could prevail upon to play with her on her return, Miss Bingley and her sister being disinclined during their visits to partake in what they judged to be an un-ladylike manner of recreation. Neither could he, as a loving brother, find any suitable sportive companions for his sister although, as he drew closer to his destination, the person of Miss Elizabeth Bennet once more intruded upon his thoughts.

On this occasion, however, he did not hear Miss Bennet’s words but was perceptive only of her dark eyes, her lightness of movement and her healthful manner. Did she not love running? Did she not find joy in country dancing? Was she not determined to journey everywhere on foot if circumstances would allow it? At once he remembered her dancing at the ball at Netherfield, and, yes, the occasion of her walking from Longbourn to Netherfield to attend her sister! Now, as he drew near to his destination, Darcy made a firm resolve to explore every avenue which might be available to him to win the affection of the woman with whom, he now confessed to himself, he was still in love.

On his arrival at Pemberley, he rode through the woods, crossed the bridge and made directly for the stables where, as fortune would have it, he was greeted by his steward. Anticipating his master’s desire to enjoy some time in the squash racquets hall before attending to any matters of business,  Mr. M—— had prevailed upon Darcy’s valet to bring his master’s racquet and rubber-soled squash shoes to the court in advance of the latter’s arrival. Darcy declared himself pleased with his  steward’s initiative before removing his riding jacket, waistcoat and boots, putting on his shoes and taking his racquet before joining his steward on court.

The encounter proved to both players at once demanding and challenging, Darcy triumphing over his steward by the narrowest of margins in just under the hour. Having complimented each other on their endeavour, the two competitors agreed to meet in an  hour to discuss the issue which had caused Darcy’s early return. Darcy then put on his riding boots and began to walk along the road leading to the house where he could refresh himself and change into fresh clothing following his sportive exertions.

Carrying his clothes and racquet, he had reached the lawn when he became aware of the presence of the gardener whose expression of surprise, on beholding his master, must immediately have told it. He then spied at some yards distant, a party of two ladies and a gentleman, whom he took to be visitors, the latter of whom he overheard to be conjecturing as to the date of the house. But it was only as he approached further towards his destination that he at once found himself standing within but a few short yards of…Miss Elizabeth Bennet!

He advanced towards the party and spoke to her.

As she saw him, she had instinctively turned away; but stopping on his approach, received his compliments with, had he but know it, an embarrassment impossible to overcome.

Her companions stood a little aloof while he was talking to her whilst she, astonished and abashed, scarcely dared lift her eyes to his face, and seemingly knew not what answer she returned to his civil enquiries about her family.

The few minutes in which they continued together were some of the most uncomfortable of his life. Nor did she seem much more at ease; when he spoke, his own accent had none of its usual sedateness; and he repeated his enquiries as to the time of her having left Longbourn, and of her stay in Derbyshire, so often, and in so hurried a way, as plainly spoke the distraction of his thoughts.

At length, every idea seemed to fail him; and, after standing a few moments without saying a word, he suddenly recollected himself and took leave.

As he strode towards the house, Darcy at once became aware of the mode of his dress, the  dampness of his attire and the disarrangement of his hair, directly come as he was from his exertions in the squash racquets hall. Yet, as he entered the hallway, any consequent  embarrassment he had begun to experience surrendered itself to the intensity of his desire to return to the presence of Miss Bennet; and this, in its own turn, gave urgency to his thoughts as to how he could realise such a happy situation before she and her friends might  end their visit to Pemberley.

No sooner had he begun to cross the hall towards the staircase, however, than the appearance of his housekeeper, Mrs. Reynolds, gave him cause to believe that he would soon be able to re-join Miss Bennet’s party. Mrs. Reynolds’ astonishment at seeing her master  was quickly replaced by a willingness to assist him in fulfilling his earnest wish to know in which direction their visitors were going, and in having his valet attend him with all urgency. Expressing his profound gratitude for her assistance, Darcy then made to ascend to his dressing room with all speed.

Now, as he set aside his racquet and busied himself in preparing to follow Miss Bennet and her friends, Darcy at once vowed to himself that he would again begin to hope.

Notes

Extracts from Chapters XXXIV and LXIII of “Pride and Prejudice” by Jane Austen, published in 1813.

For further reading on women’s sport in the early 19th Century, see “Healthful Sports for Young Ladies” by Mademoiselle St. Sernin, published in 1822.

Hijab Stories: Squash in Iran

In June 2011, Iran’s women footballers were banned from competing in the 2012 Olympics when their qualifying match with Jordan in Amman was called off moments before kick-off. The ban was due to the players’ kit which, following a FIFA ban in 2010, had been changed and (according to the Iran Football Federation’s head of women’s affairs) approved by  none other than FIFA’s beleaguered president, Sepp Blatter. And the kit was designed to meet Iran’s mandatory dress code for women.

Iranian squash player Nazanin Heydari

Whatever the circumstances surrounding the football ban, the reality for female sports enthusiasts in Iran is clear. In the Islamic Republic, women can only take part in their favourite sports whilst wearing full tracksuits and head coverings that conceal their hair. The code, whether driven by religion, politics or culture, is known as hijab and encompasses both the traditional head covering worn by many Muslim women and modest styles of Muslim dress in general.

But Iranian women have been allowed to compete internationally in an increasing number of sports whilst still following the hijab dress code. In weightlifting, in taekwondo, in boxing…..and in squash.

The National Squash Scene

With less than two dozen functioning squash courts in what is a vast country, Iran doesn’t at first glance seem to be in a good position to develop a sustainable squash community at a national level. Government investment in squash  is minimal yet there still exist small squash-playing communities in cities such as Esfahan, Yazd, Gorgan, Arak and Shiraz as well as in the capital, Tehran. The same lack of investment applies to the private sector although, in the last three years, international squash tournaments have been held in Rasht on the Caspian coast and on Kish Island in the Persian Gulf.

The participation of women in the game is reflected in the recent appearance of no fewer than nine Iranian players in the Women’s Squash Association Top 250 rankings for January 2012. The National Women’s squad is currently coached by Muqaddas Ashraf, a former Pakistan No.2 with the National Girls squad being managed by Iranian-born Nadjmesadat Kasfimofrad. The Iranian Squash Federation (SFIRI) also arranges coaching for National squad members by overseas  players such as Pakistan’s Carla Khan, a former World No.18.

Carla Khan with Iranian National Girls Squash Team 2009

But whatever the limited resources available to the Iranian squash community, it’s the passion and enthusiasm of its members which helps it to survive and, occasionally, to show others how to overcome seemingly immovable obstacles to achieve success. Such as the   involvement of its male and female players in squash competitions held overseas despite the restrictions placed on their participation by politics and prejudice. And to embody the achievement of that success, you need pioneers.

The Hijab Pioneers

In many ways, the relatively recent success achieved in helping female Iranian squash players compete abraaod is a tribute to the inclusive nature of the international squash community and those who govern the sport itself.

Sahar Saaremi

In March 2008, Sahar Saaremi became the first female Iranian squash player in history to take part in an international tournament wearing hijab.  The 20 year old student of metallurgy at the Sharif University of Technology wore specially designed kit recognised by Iran’s Physical Education Organisation. The Iranian Squash Federation not only gave her permission to compete but negotiated with the tournament organisers to allow her to play wearing hijab-compatible kit. Saaremi’s family paid for her to travel to Switzerland for the tournament where she lost her qualifying match.

Just under a year later, Saaremi’s pioneering experience was repeated when three Iranian girls travelled to Chennai to compete in the Asian Junior Squash Championships. Pariya Ahinejad, Siadeh Mazidi and Sogol Samodi were leaving Iran for the first time in their lives,  courtesy of their national governing body. Unsurprisingly, they draw curious looks from organisers, spectators and players alike at the SDAT stadium because of their ‘whole body’ squash kit. Although Iranian women chess players had been a common sight in the Tamil Nadu capital, it was the first time that their girls had been seen playing in an international squash tournament.

Sogol Samodi of Iran in action against Lee Ji-Hyun of Korea at the Asian Junior Squash Championship 2009

But after these initial successes, how can the Iranian squash community continue to press its case for more recognition, more support and more investment? Well, surprisingly enough, taking a leaf from football, or rather the artistic presentation of football as a  passion shared by different sections of Iranian society, may help.

The Art of Sports Passion

In 2006, Iranian film director Jafar Panahi’s cult film, ‘Offside’, about a group of football-crazy girls trying to smuggle their way into a World Cup qualifying match successfully gave the outside world a peep into Iranian society, complete with its politics, prejudices and passion, not so long ago. The film, banned in Iran, won the Silver Bear at the Berlin International Film Festival Grand Jury Prize and was both critically and commercially successful worldwide.

Not so widely known is the Iranian short film, ‘In a Closed Room’ (‘Dar Otaghe Basteh’) also made in 2006 and directed by Ali Alaie and Roya Majdnia. The film follows an  English squash player who is scheduled to coach members of the Iranian Men’s National squad. Players from the Women’s National squad also want to learn from him but are forbidden from doing so due to…well, you get the picture.

‘In a Closed Room’ didn’t gain such a wide release as ‘Offside’ but is nonetheless representative of a kind of storytelling about shared passion and community which is truly international.

And when you watch it or your friends watch it, in whatever country, it really doesn’t matter what clothes you’re wearing.

Acknowledgements

Thanks to James Hardy for his article ‘Iran’s Sportswomen: All Dressed Up and Raring To Go’ in The Times of India. Thanks also to Shirzanan, The First Iranian Women Sports Magazine, for its photographs of female Iranian squash players and its interview with Sahar Saremi ‘Think of the Future Generation’.

The Psychology of Buying a Squash Racket: Part 1

When I told a friend of mine that I was writing a squash blog one of his first suggestions was that I should write a post on how to buy a squash racket. Not surprisingly, this followed a series of questions including, “What is a blog?”, “Who’s going to read it?” and, my personal favourite, “What for?”

At the time, I was pretty clear in my response to the first question, less clear about the second one, but perfectly clear about the third. I had to write about something that would motivate me to explore it  from different angles and maybe discover new things about it that I didn’t already know. And, having been involved with it for most of my adult life, I felt that squash would do quite nicely. Which it has.

Nevertheless, the squash racket suggestion stuck in my mind, and stayed there until I’d qualified, both as a squash coach and as a personal development coach. By that time, I’d already come across dozens of articles and videos on ‘How to buy a squash racket’, all of which focussed on the technical aspects of the rackets themselves; racket head size, weight, grip, stringing and so on. All of them useful in their own way, but all of them fairly dispassionate. Which got me thinking.

Coaches of every denomination will tell you that people are passionate about things and that  different people are passionate about different things. They’ll also tell you that different  people are motivated to do different things in different ways and in different situations, whether it’s at work, in business, in their personal lives or, more specifically, on a squash court. And, at different stages of their lives, different people, including squash players, are motivated to achieve different things.

In fact, through psychology studies, we now know more than ever about what kind of things influence people not just to do things, but to make choices about what to do. Choices about finding a partner, choices about pursuing a career, choices about playing a sport and choices about what to buy.

Including a squash racket.

What Kind of Things Influence Us to Buy?

So what influences us to buy?

As you might guess, the factors affecting how customers make decisions are both numerous and complex in the way that they relate to each other. Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in for good measure. What’s more, since every person in the world is different, it‘s impossible to define simple rules that explain how buying decisions are made.

But researchers who’ve spent many years studying buyer behaviour have come up with some useful guidelines to describe how someone decides whether or not to make a purchase. The guidelines describe two distinct categories of influence, internal and external, how they influence buying decisions – and how they influence  marketing strategies.

And those are what we’ll look at in this article.

Inside Job

If we want to understand the first of these categories, we need to look inside ourselves to see which are the most important factors affecting how we make choices. In fact, there are seven to choose from which, together with the external factors we’ll learn about later, should give you a feel for what’s going on when you consider what to buy, or whether to buy something at all. Obviously, the number of possible combinations of factors affecting buying behaviour is astronomical. But, if we stick to a single type of purchase item (a squash racket), then at least we’ve got a fighting chance of understanding what might be driving our own buying behaviour as individuals.

So here goes.

Perception is Reality

The first internal influence is perception, the way we filter information – such as the information obtained from a conversation with a fellow squash player, from watching a squash match or from reading an advertisement for a squash racket – and then make sense of it. How we perceive, as individuals, is determined by our personal approach to learning which, in turn, affects how we act.

And we all learn in different ways. For example, some people are able to focus their attention on a specific advertisement and remember some or all of the information it contains after being exposed to it just once. Other people need to be exposed to the same advertisement many times before even recognising what it is advertising, let alone what brand of item it is advertising. Also, people are much more likely to retain information if they have a strong current interest in the stimuli associated with the information – such as the pleasure of owning and using a shiny, new squash racket.

Marketers, of course, spend huge sums of money in their attempts to get buyers to form a positive impression of their products. But, clearly, the existence of people’s widely differing  perceptual filters means that achieving this isn’t easy.

Know Your Squash Racket

Knowledge is sometimes defined as being (amongst other things) the sum of all of the  information of which an individual is aware. In other words, the facts of their world as they  know them. On the other hand, the depth of someone’s knowledge can be thought of as a function of the breadth of their worldly experience and the strength of their long-term memory. So, what exists as knowledge to an individual depends on how that person’s  perceptual filters make sense of the information they’ve been exposed to.

When it comes to selling a squash racket, marketers typically carry out research to find out what people know about their products. As we’ll see later, it’s likely that other factors influencing buyer behaviour are largely shaped by what’s known about a product or a brand. So perhaps it’s not surprising that marketers are always trying new ways of encouraging potential buyers to accept more information.

Whether it’s factual or not.

Buying with Attitude

Attitude refers to what a person feels or believes about something and may be reflected in how they act, based on their beliefs. Once they’ve been formed, attitudes can be notoriously difficult to change and, if buyers have a negative attitude toward a particular squash racket or brand, marketers have to make huge efforts to change what those buyers believe to be true.

So, marketers competing to attract  customers typically try find out why people buying rival brands feel positive towards those brands. On the basis of their research findings, they then try to meet or beat their competitors on the most important issues; for example, the range of squash rackets on offer, pricing, appearance and so on. Alternatively, marketers may try to find rival customers who feel negatively towards their competitors and then try to increase their brand awareness.

The Personality Puzzle

David Funder

David Funder

In his 2007 book The Personality Puzzle, psychologist David Funder described personality  as “an individual’s characteristic patterns of thought, emotion, and behaviour, together with the psychological mechanisms (hidden or not) behind those patterns.” So, an individual’s personality should show itself through the characteristics they typically exhibit, particularly when they’re in the presence of others. Furthermore, in most cases, the behaviours people  display in one situation are similar to thosethey display in other situations.

Last, but not least, we all have our own vision of our own personalities, called a self-concept. Which, of course, may or may not be the same as others view us.

So how does all this influence our squash racket purchasing behaviour?

Well, marketers know that buyers make purchase decisions to support their own self concepts, even if those self-concepts have little or nothing to do with the demographic category they fall into. For example, senior citizens may make purchases which help make them feel younger. So, appealing to the buyer’s self-concept rather than their age, occupation or income, can help marketers to increase the size of their target audiences.

Living Your Life

What’s your lifestyle? How do you live your life through the interests you have, the things you do, and the things you spend your money on? Put simply, our lifestyles reflect what we value in our lives.

People buy products and services to support their lifestyles. And marketers have always  tried to find how potential buyers in their target markets live their lives as this helps them to work out what kind of products to develop. It also helps them to work out what  promotional strategies are most likely to be successful in selling those products, and even how best to distribute products based on where most of their buyers live.

So how does squash support your lifestyle? Is it in a social context, a cultural context, a health and wellbeing context, a commercial context (think squash coach) and so on. It may support your lifestyle in a number of ways, some of which you may not even have thought about. Whatever your own personal involvement with squash, your values, and how you honour them, directly influence your lifestyle.

And which squash racket you’re likely to buy.

The Motivation Factor

Motivation relates to our desire to achieve things. Some of the influences we’ve already  discussed, can affect a buyer’s desire to achieve a certain goal – but there are others. For example, when it comes to deciding what to purchase, a buyer’s motivation may be affected their financial position (“Can I afford to buy this?”), time constraints (“Do I need to buy this now?”), overall value (“Am I getting my money’s worth?”), and perceived risk (“What happens if I make a bad decision?”)

From a marketing perspective, motivation is linked to the concept of involvement. And involvement is all about the amount of effort a buyer is prepared to exert in making a decision. Highly motivated buyers typically want to get mentally and physically involved in the buying process.

Obviously, not all products (milk, for example) attract highly motivated buyers. But marketers promoting products that invite a high level of buyer involvement (such as a squash racket) will typically use strategies that are attractive to this kind of buyer. So, they will tend to make it easy for buyers to learn about their product; for example, by providing information on a website or providing access to video footage of the product being used or just described. For some products, they may allow customers to use the product in a free trial before expecting them to commit to buying it.

Handling a squash racket or even taking it on court to try it out are examples of this kind of marketing involvement strategy.

Who Do You Think You Are….or Would Like to Believe You Are….

In the natural course of living our lives, we all perform multiple roles. Roles in the context of our personal lives, our professional lives, and our working lives.

Roles represent the positions we feel we hold or that others feel we should hold when interacting with other people in a group context. These positions carry certain responsibilities, some of which  may, in fact, be perceived and neither agreed or even accepted by others.

Buyers tend to make product choices that vary depending on which contextual role they are assuming. In other words, their buying decisions support their role identities. So, the captain of a squash team selecting a racket for use in competitive matches may choose a more expensive or ‘higher perceived status’ racket than they would choose for use by a member of their family.

So, marketers often show how their products will benefit buyers as they perform certain roles. Typically the underlying message of this promotional approach is to imply that using the product will help raise the buyer’s status in the eyes of others whereas using a competitor’s product may have a negative effect on status.

So, now we know about the internal influences on our buying behaviour, what else is likely to affect the way we decide which squash racket to purchase?

Next Time

In Part 2 of ‘The Psychology of Buying a Squash Racket’, we’ll look at the external influences affecting our buying behaviour. We’ll also find out about how consumers buy – and how they feel afterwards.

Acknowledgements

For a fascinating description of ‘Consumer Buying Behaviour’, go to the excellent  KnowThis.com marketing website. You’ll never look at the process of buying a squash racket in the same way again!

Bollywood Squash

My first real taste of the exotic confection that is Hindi cinema came in the shape of a Saturday matinee at the celebrated Raj Mandir movie theatre in downtown Jaipur. The 1200-seat meringue-shaped auditorium, known as ‘The Pride of Asia’, originally opened in the mid-1970s. And, over the years, it’s hosted many Hindi film premieres attended, naturally enough, by their stars, fans, members of the Indian glitterati, and assorted media hacks.

Unfortunately, the premiere of Saudagar – a sprawling three and a half hour epic set in the Himalayas – had already taken place by the time I’d arrived in Jaipur, leaving me to settle for a star-less and media-free visit to the Raj. Nevertheless, I was treated to an enjoyable, if labyrinthine, story of love, romance, politics and violence punctuated only by the occasional high-energy dance ‘item number’ showcasing beautiful women in very revealing clothes.

The Raj Mandir Cinema in Jaipur
The Raj Mandir Cinema in Jaipur

But, if my visit to the Raj Mandir was memorable, my next destination was a city which had not only given its name to the Hindi film industry, but which was at the throbbing heart of Indian celebrity culture and media gossip. The place for film stars and their significant others to be seen, photographed and talked about.

And to play squash.

Celebrity Squash

At roughly the same time as the opening of the Raj Mandir, India overtook the US as the world’s largest film producer. And, as the commercial capital of the country and a source of much movie funding, the city of Bombay simultaneously found its colonial name combined with that of America’s Hollywood movie industry to create a new and distinctive Asian entertainment brand. Bollywood!

Since then, Bombay has not only become Mumbai but has strengthened its position, both as India’s commercial centre and as the heart of the Hindi movie industry. Not surprisingly, the city has also attracted more than its fair share of celebrity residents, the more athletically-inclined of whom are able (in other words, wealthy enough) to use the exclusive sporting facilities  provided by its private clubs and five star hotels. But perhaps what might be less expected in a country where cricket is the most popular sport, is the apparent popularity of squash as an activity with which many Bollywood celebrities are happy to be associated.

Hansika Motwani

Hansika Motwani

In fact, many Bollywood stars play squash, date squash players, support charity squash tournaments and generally contribute to the image of squash as a pretty cool sport to be involved with. All, of course, exhaustively reported in an astonishing number of celebrity magazines and gossip columns.

Introduced to the game by her brother, Mumbai-born film actress Hansika Motwani, plays squash regularly. “Squash is unique. It is fast, competitive, and provides an excellent workout” she says. “One hour of squash can burn up to 850 calories.  The best part is, since you are playing a sport, you don’t feel that you are working out!” Not sure that I follow the logic of that, but never mind.

Minissha Lamba

Minissha Lamba

Another actress Minissha Lamba is enthusiastic squash player as is so-called ‘bong bombshell’ Rimmi (formerly Rimi Sen). She loves the sport and, at the end of a long, tiring day, all she pines for is a good game of squash. “The game requires high concentration, power and high energy levels,” says Rimmi, “and that’s what attracts me to the most.”

But it’s not just Bollywood’s female stars who are squash lovers.

Sanjay Suri

Sanjay Suri

 

Celebrity-turned-activist Rahul Bose plays squash as does Srinagar-born actor Sanjay Suri whose his elder brother, Raj, introduced him to the game when he was a child.  Within two years, Suri was playing Sub-Junior squash for his home state of Jammu and Kashmir, and later went on to represent the state in the Indian Junior National Championships.

 

Aamir Khan

Aamir Khan

And then there’s actor Aamir Khan, a keen squash player and former smoker who’s regularly encouraged Bollywood’s star-struck fans to quit a habit still widely regarded as cool by many of India’s younger generation. “When I smoked,’” warned Khan in one interview, “I couldn’t play squash for more than 15 minutes. Two weeks after quitting…I could play for up to an hour. Nothing is more dangerous than cigarette smoking.” Just one example, perhaps, of a Bollywood role model promoting a healthy lifestyle as well as their latest movie.

Squash Romance

Where there are squash girls and squash boys, it probably shouldn’t come as any surprise that there is a high probability of squash romance. And, in Bollywood, rumours of romance, actual romance, public displays of romance and the death of romance are endlessly played out against a backdrop of intense media scrutiny and…er…gossip.

Neha Dhupia

Neha Dhupia

Perhaps the most high-profile Bollywood squash romance in recent years was that involving actress and former Miss India Universe winner, Neha Dhupia, and India’s then Number 1 squash player, Ritwik Bhattaracharya. The former college classmates had known each other for at least a decade before they ‘got together’ at a time when both their careers were in the ascendant.

Ritwik Bhattacharya

Ritwik Bhattacharya

 

Unsurprisingly perhaps, the naturally-sporty Dhupia soon hired a squash coach to teach her the basics of the game and improve her racket skills. But, despite her new-found passion for squash – and for one of its most famous exponents – Dhupia’s romance with Bhattaracharya eventually came to end after three years. But not before the celebrity couple had received an inordinate amount of media coverage in the Bollywood gossip columns, and simultaneously raised the public awareness of squash as an activity which just might lead to love.

So, after the tale of a beautiful Bollywood starlet finding squash passion, how about the  story of a beautiful squash  starlet finding Bollywood? Read on….

The First Squash Item Girl

Dipika Pallikal

Dipika Pallikal

“She’s a very sexy and pretty Indian squash player,” announced the Indian Cinema Blog in 2010. The blog post went on to say that there were ‘rumours’ from Southern India that Chennai-born Dipika Pallikal had ‘a good chemistry’ with the film industry and ‘liked to be a friend to all film and sports people.’ Furthermore, and possibly most important of all for millions of young Indian men, Pallikal was reported as saying that she didn’t have “any boyfriends at all.”

Away from the gossip, Pallikal (known as the Indian Sharapova) is only the second Indian woman ever to break into the World top 100 squash players. Still only 19, she’s won the German, Dutch, French, Australian and Scottish Open tournaments and is currently training under Egyptian squash coach Mohamed Essam Saleh. At the time of writing she’s reached Number 26 in the World rankings.

Dipika Pallikal on Court

Dipika Pallikal on Court

And she has indeed been offered starring roles in Tamil movies which, like their Bollywood equivalents, also have a massive audience. Pallikal has so far refused, instead focusing on becoming the Number 1 squash player in Asia. However, she has started to endorse various brands and is now appearing in a range of television advertisements. Her popularity is undoubtedly on the rise.

And Bollywood, at least for one World-class squash player, is beckoning.

Glossary

An item number in Indian cinema is a musical performance that has little to do with the film in which it appears but lends support to its marketability. The term is commonly used to describe a catchy, upbeat, often sexually provocative dance sequence or song.

A female actor, singer or dancer appearing in an item number (and especially one poised to become a star) is known as an item girl. Although the origin of the term is obscure, it’s likely that it derives its meaning from the objectification of sexually attractive women. This is because an ‘item’ in Mumbai slang is a ‘sexy woman.’

And finally, a bong babe is a girl from Bengal.

Acknowledgements

Thanks to Wikipedia for its informative, not to say exhaustive, entry on the ‘item number’ in Indian cinema. Also thanks to the Indian Cinema Blog for its feature on Dipaka Pallikal.

Squash and the War on Terror: Part 2 – Ghost Planes

In February 2006, six months before his resignation as US Defense Secretary, Donald Rumsfeld attended a military conference in Munich. As a keen squash player, and a very wealthy man, he paid for exclusive use of the city’s Parkclub Nymphenburg racquet club  where he could indulge his passion for the game during his stay.

Turning up for what he assumed would be a routine day’s work, the club’s head squash coach found that the club had been closed to the public. “There were security guys all over the street” Mohamed Awad later told the local press. “I thought they were making a James Bond film or something.”

But, having been let into the club, Egyptian-born Awad was then asked to spend a session hitting with the Defense Secretary, which he gladly did. And, had he been aware at the time, it wasn’t the first occasion on which he’d played squash with a politician so closely associated with the war on terror.

Awad’s previous squash partners had included the Egyptian president, Hosni Mubarak.

The Squash Coach and the President

That Awad would know a decent squash player when he saw one is perhaps an understatement.  Once ranked as high as number 9 in the world, he was the older brother of Gamal Awad, Egypt’s national squash champion in 1976. Now, having spent half an hour hitting with the 74-year-old Donald Rumsfeld, he had some good words for the Defense Secretary’s on-court performance.

Mohamed Awad

Mohamed Awad

“He has got great reflexes for a man of his age” Awad told a BBC correspondent. “He is still playing a hard game,” he continued. “I think if he comes up against someone of his own age, he will crush them easily.” But, when asked whether he thought that Rumsfeld could outplay 78-year-old Egyptian president and keen squash player Hosni Mubarak, Awad was somewhat less diplomatic. “I told him (Mr. Rumsfeld) that ‘I have played with Mubarak, and he is much better than you are.’”

In fact, Mubarak had built himself a reputation as a fit man who led a healthy life. In his younger days, close associates often complained of the president’s daily schedule, which began with a workout in the gym or a game of squash. Not  surprisingly, people around Mubarak regularly confirmed that his  health and vigour belied his age.

But whatever the Egyptian president’s squash prowess, by 2006 his country’s role in the war on terror was coming under increasing scrutiny by human rights groups. And amongst their  their main focuses of attention were the ghost planes.

Ghost Planes

Hosni Mubarak in 1987

Hosni Mubarak in 1987

In December 2005, Condoleezza Rice, the US Secretary of State, assured the world that the flights of CIA private jets which had criss-crossed Europe since the 9/11 attacks had no role in the transportation of prisoners to be tortured. “The United States has not transported anyone, and will not transport anyone, to a country when we believe he will be tortured,” she said. Prime Minister Tony Blair assured the British Parliament: “I have absolutely no evidence to suggest that anything illegal has been happening here at all.”

But as journalist Stephen Grey revealed in his 2006 book “Ghost Plane”, Rice’s claims were a falsehood, and Britain’s government had also turned a blind eye to a CIA programme that had systematically out-sourced the torture of its prisoners in the war on terror. That programme was known as extraordinary rendition and one of the countries with which the US had a secret agreement to send its prisoners for interrogation was Egypt.

Omar Suleiman

Omar Suleiman

In fact, the “CIA’s ‘point man’ in Egypt for rendition” was Hosni Mubarak’s Intelligence chief, Omar Suleiman wrote Jane Mayer (author of ‘The Dark Side’) on the New Yorker’s website. As part of its agreement with the CIA, Suleiman’s Egyptian Intelligence was reportedly required to provide “assurances” that prisoners handed over through this program would not be subjected to torture.

But the definition of what constituted torture was itself crafted by lawyers from the US Department of Justice and Department of Defense. And one of them, John Yoo, is said to have given his legal blessing for the use of specific torture techniques to his colleague Jim Haynes as they were playing squash.

Squash and the Arab Spring

In March 2010, Hosni Mubarak travelled to Germany for gall bladder surgery. In Egypt, rumours about his deteriorating health spread every time he missed a key gathering or disappeared from the media spotlight for any conspicuous length of time.

By the summer, jokes about the 82-year old president were circulating widely, including this one reported by British journalist Robert Fisk:

“The president, a keen squash player – how else could he keep his jet-black hair? – calls up the Sheikh of Al-Azhar, the highest Sunni Muslim cleric in the land, to ask if there are squash courts in heaven. The Sheikh asks for a couple of days to consult the Almighty. Two days later, he calls Mr. Mubarak back. “There’s good news and bad news,” he says. Give me the good news, snaps Mr. Mubarak. “Well,” says the Sheikh, “there are lots of squash courts in heaven.” And the bad news, asks the president? “You have a match there in two weeks’ time.”

In January 2011, an unprecedented wave of protests against Mubarak swept Egypt. With his rule in jeopardy, Mubarak appointed the country’s first ever vice president in a bid to defuse the crisis. The vice president immediately offered wide ranging talks with opposition leaders, an initiative that would shortly leading to Mubarak resigning the presidency.

Egypt’s vice president and long-time ally of the US in the war on terror was Omar Suleiman.

Coming next….

In Part 3 of “Squash and the War on Terror”, we discover another squash playing President, explore the legacy of a 19th century British general, and encounter the world’s most wanted terrorist.

Acknowledgements

You can find more about the CIA’s extraordinary rendition programme in:

For a fascinating prequel to the Arab Spring uprising in Egypt, read Robert Fisk‘s article, ‘Egypt Prepares for Life After Mubarak.’

Squash and the War on Terror: Part 1 – Rummy’s Rules

Nine days after the 9/11 terrorist attacks on the US, President George W. Bush launched an international military campaign. During a televised address to a joint session of the US Congress he said, “Our war on terror begins with al Qaeda, but it does not end there. It will not end until every terrorist group of global reach has been found, stopped and defeated”.

Almost 10 years after Bush’s speech, the war – since re-branded by the administration of President Obama as the rather less gung-ho Overseas Contingency Operation– is regarded by many as justifying unilateral preventive war, human rights abuses and other violations of international law.

But whatever its purpose or even its name, the war on terror has given rise to many stories, many of them tragic, and some of them sinister.

And, perhaps surprisingly, some of them interwoven with the game of squash.

Squash at the Pentagon

 

The Pentagon, located in Arlington County, Virginia is the headquarters of the US Department of Defense. On September 11th, 2001 – 60 years to the day after the building’s ground-breaking ceremony was held – hijacked American Airlines Flight 77 was deliberately crashed into the western side of the Pentagon, killing 189 people, including 5 hijackers, 59 others aboard the plane, and 125 working in the building.

When it was originally built in the 1940s, The Pentagon’s sports complex included eight hardball squash  courts. When new facilities were built in 2002, one hardball court was kept  for use by those Pentagon employees who still played the version of squash that was most popular in the US until the mid-1990s. Since that time, the hardball game has largely died out with, most US squash enthusiasts now playing the international softball game.

Hardball and Softball Squash Courts

Hardball and Softball Squash Courts

But, in 2002, one of The Pentagon’s remaining hardball squash players was someone who was to play a major role in the war on terror. The US Secretary of State, Donald Rumsfeld.

 

Squash and the Invasion of Iraq

 

Rumsfeld took up squash in the 1980s when he was a business executive working in the pharmaceutical industry. As a former wrestler at Princeton University and a tennis enthusiast, Rumsfeld was obviously no stranger to sporting competition. But taking up such a physically and mentally demanding game as squash in his 50s could be seen as providing a unique insight into his complex psyche.

Donald Rumsfeld on the White House Tennis Court 1975

Donald Rumsfeld on the White House Tennis Court 1975

In fact, during his time at The Pentagon, officials and employees were said to have described  Rumsfeld’s approach to playing squash as closely resembling the way he attempting to run  the Defense Department – where he was trying to gain acceptance for breaking the accepted norms of military operation.

Rumsfeld himself later suggested that his ideas about transforming the military into a smaller, more agile force, like the one he pushed for in invading Iraq, were influenced by his squash playing. In a 2005 interview with the military writer Thomas P. M. Barnett, he said, gesturing towards his squash partner Lawrence Di Rita, “I play squash with him. When I passed him with a shot, and it’s a well-played hard shot, I saw speed kills. And it does. If you can do something very fast you can get your job done and save a lot of lives.”

 

Rumsfeld’s enthusiasm for speed was reflected in his irritation with the US’s contingency plan in the event of a war with Iraq. For him, the plan required too many troops and supplies and would take far too long to execute. It was, he declared, the “product of old thinking and the embodiment of everything that was wrong with the military.”

Rumsfeld subsequently won his argument with the US military, the 2003 invasion going ahead with a force of 200,000 rather than the 500,000 proposed in the original contingency plan.

Donald Rumsfeld and Fair Play

Two years after the invasion, Donald Rumsfeld acknowledged that his almost daily squash matches had helped preserve his “sanity’’ at a time when he and the Bush administration were coming under increasing political attack for their handling of the deteriorating situation in the country.

A year later, Rumsfeld’s own deteriorating relationship with the US military was to play a part in the emergence of allegations of him cheating at squash. “He hits the ball well, but he doesn’t play by the rules,” said Chris Zimmerman, a devoted squash player working in The Pentagon’s office of program analysis and evaluation and is sometimes in the Pentagon athletic complex when Mr. Rumsfeld is on the court.

Mr. Zimmerman has never actually played his boss. But he says he has noticed that Mr. Rumsfeld, 74, often wins points because, after hitting a shot, he does not get out of the way so his opponent has a chance to return the ball, a practice known in squash as “clearing.”

 

“When you try a shot and miss, he’ll say, ‘You don’t have that shot,’ ” said Lawrence Di Rita, a close aide who used to played against Rumsfeld regularly. Di Rita, a former US Naval Academy squash player more than 25 years younger than Rumsfeld, said that he’d won his share of games and had never gone easy on his boss. By tradition, the loser would post the score on Rumsfeld’s office door, so his staff would know when he’d beaten Di Rita or his other main partner, his military assistant, Vice Admiral James G. Stavridis, who was also on the Naval Academy squash team.

 

Di Rita conceded that Rumsfeld rarely offered or asked for lets – requests to replay points  when one player feels that they have been obstructed by the other.

Whatever the truth in the cheating allegations, Rumsfeld’s tenure as Secretary of State came to an end when he resigned his position in late 2006. In an unprecedented move in modern US history, eight retired generals and admirals had called for his resignation in what was called the Generals Revolt, accusing him of “abysmal” military planning and a lack of strategic competence.

Rumsfeld’s squash matches at The Pentagon were at an end.

In an article for The New York Times, Michael Aggar wrote:

“While Rumsfeld’s military strategy was sold as revolutionary, his squash game was an anachronism. To put it crudely, hardball squash is mostly played by a bunch of old white guys who don’t want to adapt to the new style. Rumsfeld is one of them. In a further parallel, the last time Americans dominated squash championships was in the hardball era. Once the sport changed to softball, the Europeans and—gasp!—the Pakistanis took over. So you might say that Rumsfeld plays the most patriotic version of squash, that he indulges in a nostalgic relic of American might.”

 

Coming next….

 

In Part 2 of “Squash and the War on Terror”, the story moves to Munich where a chance encounter with a squash coach leads to a squash playing President, the sinister ghost planes, and a surprising connection to the Arab Spring.

 

Acknowledgements

For a detailed description of Donald Rumsfeld’s squash game, read David S. Cloud’s New York Times article “Rumsfeld Also Plays Hardball on Squash Courts.”

 

In his article in The Slate, “Does Donald Rumsfeld Cheat at Squash?”, Michael Agger entertainingly explores the squash / war metaphor.

Many thanks to them both.

Canary Wharf to Redbridge

A couple of weeks ago I attended the quarter-finals of the 2011 Canary Wharf Squash Classic in London’s Docklands. Not a particularly adventurous outing, I suppose, when you consider that I live within easy commuting distance of Canary Wharf where I used to work for a well-known investment bank. Which, of course, had its own squash courts. You get the picture.

But, as usual, turning up at locations where members of the squash community gather to share their passion can sometimes lead to chance encounters as well as new perspectives on the game and the people who play it.

And this occasion was no different.

Canary Wharf

For those of you who are unfamiliar with Canary Wharf, think glass, marble, corporate statement, Lego™, shopping and money. Lots of money. In fact, come to think of it, lots of glass, marble etc. too.

The Classic event has been held here for the last eight years and has become well established as London’s premier annual squash tournament. In doing so, it’s succeeded the SuperSeries event which used to take place in a shopping centre near London’s Liverpool Street railway station. Going even further back, the Superseries itself used to be held outside London in another shopping centre, The Galleria, located on, or in fact over, the A1(M) motorway at Hatfield, north of the capital.

East Wintergardens & Canary Wharf TowerBut now, the Classic is held in a glass and marble hall in the East Wintergardens district of Canary Wharf. And, with Europe’s tallest building, the Canary Wharf Tower, visible through the venue’s glass roof and soaring majestically upwards, it’s an impressive setting.

Just when you thought it was safe….

With some of the world’s top players on court, and over 3 hours of competitive squash, the quarter-finals certainly offered  good value. And, for a full house of squash enthusiasts, it also provided an opportunity to experience the latest  technology-driven feature of world-class squash – the video review.

This was the first time I’d come into contact with the review which gives players the right to request a video replay to support their personal appeal against a refereeing decision. Each player is allowed one appeal per game with an additional appeal being made available to each player should the score reach 10-10. Having seen a replay of the incident – also visible to the audience on monitors around the court – the referee may choose to change their decision.

During the session, video reviews were requested during all four matches – with varying reactions, and verbal advice, from the audience. But the feature of the review which provided the most entertainment was undoubtedly the accompanying music beamed into the hall while the review was going on.

Here’s the first musical theme. Ring a bell?

Subsequent themes included two pieces of music familiar to most UK listeners: the James Bond theme and the clock-ticking music used during the daytime television wordplay show Countdown. Entering into the spirit of the evening, the tournament’s No. 2 seed James Willstrop, in his post-match interview, suggested the theme to The Pink Panther as being one for future consideration by the organisers.

I think he was joking.

Redbridge

Between matches at Canary Wharf, I ran into one of my fellow squash coaches whom I’d last seen on the day we’d both qualified, four months previously. That memorable event had taken place at Redbridge in Essex. And, coincidentally, it was just three days after our chat that I re-visited Redbridge where the UK Inter-County Squash Finals were being held.

There was no video review technology or accompanying music on show here, just semi-final action in three competitions: the Men’s Over-35, Women’s Over-50 and Women’s League  team knockout tournaments. In other words, squash competition and squash passion. And plenty of it.

Played over two days, the Finals involved 60 players, 60 individual matches and an enormous amount of organisation by the unsung heroes of the squash community. For my part, I just dropped in, watched some of the action, talked to some of the players and organisers, and generally just soaked in the atmosphere. It was like breathing squash.

Alistair Coker of Herts plays Guy Olby of MiddlesexAnd, for the record, Norfolk won the Men’s Over-35 title for the first time in 42 years, South East Wales retaining their Women’s Over 50 title, and Berkshire taking the Women’s League title for the first time. You can find a full report of the Finals on the England Squash and Racketball website.

Postscript

Well I don’t know about you, but I regard pretty much any event organised by or on behalf of squash enthusiasts as being an opportunity to connect to others who share my passion for squash. And it’s not playing or even watching others play that really counts.

It’s just about turning up.

Squash in a Rainy City

On a Sunday morning, less than 24 hours after the football player affectionately known as
Shrek
had scored a memorable winning goal in the Manchester Derby, I parked my car outside the east stand of Manchester City’s Eastlands stadium – in pouring rain.

Wayne Rooney goal versus Manchester City

Wayne Rooney goal versus Manchester City

As a Manchester United follower – and, what’s more, one of the relatively few born in Salford where their Old Trafford stadium is located – a visit to ‘the neighbours’ is:

a) Not undertaken often – or lightly.

b) Fraught with anxiety in case the team loses, thus providing City followers with bragging rights until the next encounter.

But, as I unfurled my umbrella in readiness to fend off the familiar Manchester downpour, I wasn’t feeling anxious at all. In fact, I was feeling rather excited as I started the short walk to the National Squash Centre. It was finals day in the 2011 National Squash Championships.

Squash in Manchester

Over the next seven hours or so, fifteen finals were contested in the Centre, six of them – including that of the England Deaf Squash Association’s Rebecca Macree Trophy – on the Championship showcourt. For me, it was the first time I’d ever watched squash played in, or rather relatively near to, my home town.

I first watched a squash match when I moved to the South East of England after graduating from university and immediately caught the squash bug. I can’t honestly remember even having heard of the game throughout my formative years in the North West, let alone seen it played. But, eventually, all it took was one experience as a spectator to get me interested, and then hooked.

Today, returning to Manchester is like entering a squash heartland. The National Squash Centre was opened here in 2002 as part of the Sportcity complex constructed for the 2002 Commonwealth Games. Since then, it’s hosted 9 National Squash Championships as well as a range of international tournaments including the World Squash Championships of 2008. In September this year, another major tournament, The British Grand Prix, will be contested here by many of the world’s top men players.

But as well as its success in hosting major squash tournaments, Manchester has  established a pattern of running legacy projects alongside every one of them. And it’s the establishment of this pattern which has had a major impact on the development of squash communities in the region.

So, with that in mind, what’s been happening with squash at grass roots level in the rainy city?

The Journey of Manchester Squash

For the last few years, one of the aims of Manchester City Council has been to develop squash opportunities for its residents with the purpose of ensuring that every young person can realise their potential by taking part in a squash development programme. As a result, Manchester now boasts the largest squash coaching programme in the United Kingdom. The city has its own Squash Development Officer, charged with engaging local schools, squash clubs, leisure centres and businesses, and gaining their support to form new partnerships, set up new competitions, and form new clubs.

During the past year alone, 5 new partnerships have been formed to create school to club links, over 2000 students across the city have been introduced to squash, and the Manchester Junior Open tournament has been revived. The Manchester Schools competition has also been resurrected with up to 20 teams, and a new squash club has been formed in the Moss Side area of the city, previously the location of Manchester City’s Maine Road stadium.

During my visit to the Championships I did manage to grab a few brief words with Manchester’s Head Squash Coach, Chris Lengthorn, some of whose juniors had just demonstrated their impressive racket skills on the showcourt between finals. Not surprisingly, Chris and other local squash coaches have played a major part in the ongoing success story that is Manchester Squash, and it’s easy to see why he sounded so enthusiastic about the future.

But if he appeared excited when I chatted to him, Chris Lengthorn was about to get a whole lot more excited. His sister was about to contest the 2011 Women’s Championship Final.

Family Fortunes

On the tournament showcourt, Laura Massaro (née Lengthorn) from Preston was up against World No 2, and tournament top seed, Jenny Duncalf from Yorkshire. It had been just over a week since Massaro had beaten World No 1 Nicol David in the US state of Ohio to win the Cleveland Classic. But having lost on her only previous appearance in the National Final in 2008, Massaro made no mistake this time, beating Duncalf 3-2 in a tight match. In doing so, she became the first Lancastrian woman to take the National title, as she proudly pointed out during her post-match interview.

Laura Massaro's post-match interview

Daryl Selby with the men's trophy

Daryl Selby with the men's trophy

In the Men’s Final, there was another upset with World No 1 Nick Matthew from Sheffield losing 3-2 to Harlow’s Daryl Selby in an 84-minute match featuring some astonishing retrieval by both players. In a gesture of sportsmanship rarely seen in many other sports, Matthew called his own shot down on match ball leaving Selby to savour the moment. In losing, Matthew failed in his attempt to make it 3 National titles in a row.

A Personal Note

On a personal note, I was rather pleased with my choice of souvenir supporters’ facemasks offered free to visitors to the England Squash and Racketball stand in the tournament exhibition. I picked the masks of the eventual champions – mainly because I play squash at Harlow (Selby) and am a Lancastrian (Massaro) – although I have to confess that I didn’t actually wave, or hide behind either of them. Sorry.

Laura Massaro Facemask

Laura Massaro Facemask

Daryl Selby Facemask

Daryl Selby Facemask

I was also heartened by the inclusion in the Championships, for the first time, of a Men’s Over-75 competition. I’ve now added this to my list of squash goals on the sole basis that the first winner, Lance Kidner of Hampshire, will be well into his nineties before I’m eligible to qualify as a competitor. By which time, I reckon I’ll be able to take him.

And, finally, I was extremely impressed with the National Squash Centre and the helpfulness and professionalism of the staff, stewards and volunteers. But then, coming from the North West of England,  I would be, wouldn’t I?

When I finally walked out of the main entrance to the Centre, over seven hours after I’d entered it, it was still raining.

Connections

If you’d like to find out more about squash in Manchester, visit Manchester City Council’s “Squash Development” website.

It doesn’t mention rain anywhere.

Squash in the Pink Bubble

Sitting in a pink bubble in West London on a wet Friday night in January may not seem like everybody’s idea of fun. But when the bubble contains another 250 people, a see-through squash court and some of the world’s top squash players, you may think that it’s not such a bad idea after all. And, particularly if you’re a squash lover, you’d be right.

The Queen’s Club

The recently re-launched World Series Squash Finals are being held right now at The Queen’s Club in London. Not just any old Queen’s Club, mind you, but The Queen’s Club. Although I’m guessing that she doesn’t actually play there. On a regular basis anyway. But that’s where the aforementioned inflatable pink squash venue has been standing for the last week or so. And I went to the semi-finals there last night to have a look.

The Pink Bubble at The Queen's Club, January 14th, 2011

The Pink Bubble at The Queen's Club, January 14th, 2011

To say that The Queen’s Club is a suitable location for a racket sport competition is probably an understatement. It maintains courts for tennis, real tennis, rackets and squash, at least two of which I don’t know the rules for, or anybody who plays them. And when the squash court in the pink bubble is scheduled to be dismantled tomorrow, the club’s members will just have to make do with the 45 remaining courts available to them.

The Finals Experience

Whatever the target audience for the Finals, you couldn’t fault the staging. Clear announcements, great time management, comfy seats, instant video replays, post-match interviews, on-court entertainment between matches (UK hip-hop dance group ZooNation), live commentary and expert analysis (from Jonah Barrington amongst others) via a personal Wi-Fi earpiece, and excellent catering. In fact, had the four semi-final matches scheduled all been walkovers, I suspect that an impromptu tournament and entertainment involving audience members could have been organised on the spot. Health and safety issues permitting of course.

On a social level, I met some fellow squash coaches, one of whom offered an entertaining critique of the performance of the team cleaning the court between games. “Look!” he observed. They’re all cleaning the back wall in the right hand corner even though there are just as many marks in the left hand corner.” I even joined in at one point having become fixated with the team’s cleaning strategy. All this, of course, is why going to squash tournaments is so much fun!

The Squash

The semi-finals of the women’s invitation event included former World No 1, Vanessa Atkinson, and current World No 2, Jenny Duncalf. France’s Camille Serme took Duncalf to a third game in the best-of three match before running out of steam. “I wasn’t expecting to win the second game” she said. As I never expect to win any games, I had some sympathy for her.

In the other semi, Vanessa Atkinson lost 2-0 to England’s Laura Massaro. By the way, the women’s matches were played using a 17 inch tin rather than the 19 inch tin normally used on the women’s tour.

In the World Series semis, England’s Nick Matthew again beat his fellow Yorkshireman, James Willstrop, in straight games. In this afternoon’s final, he’ll meet Egypt’s Amr Shabana who beat Ramy Ashour, also of Egypt, and also in straight games. Ashour, still recovering from a hamstring injury, said in his post-match interview, “Amr’s so quick with his hands you feel he could put the ball in his pocket during a rally without you seeing him do it.”

I must try that in my next league match.

Postscript: The Bubble Bursts

Sadly, during the early hours of the morning after the semi-finals, the inflatable venue for the World Series tournament was seriously damaged by high winds. A tear in the fabric of the building led to it being declared unsafe, then to the postponement of the finals and eventually to their cancellation. At the time of writing, no decision has been made as to where, when or whether they will be played.

Never mind, here’s a funky video which should give you some idea of the Pink Bubble experience. Enjoy!